CJAM SESSIONS – A SERIES OF ONLINE EVENTS STARTING NOV 2021
Scandinavia's Growth Event
Author and International speaker at The Web Psychologist
Nathalie is a London-based author and speaker on persuasive technology, ethics, and the psychology behind evolving consumer behaviors.
She is the author of Webs of Influence: The Psychology of Online Persuasion, and the newly released Business Unusual – exploring values, uncertainty & the psychology of brand resilience.
A member of the BIMA Human Insights Council, she also hosts The Hive Podcast and contributes to BBC, Sky, CNN on the impact of technology in our lives.
Bestselling Author and Behavioral Design Consultant
Nir Eyal writes about the intersection of psychology, technology, and business. Previous lecturer in Marketing at Stanford and dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”
Author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
Consumer psychologist & co-founder at Online Dialogue
Bart is the author of the Wheel of Persuasion and a well-known consumer psychologist. He operates at the forefront of large-scale digital experimentation and co-founded the companies Online Dialogue (best CRO agency of the world 2020), TeamCROco(a distributed digital experimentation agency), and Ulaya (a European Safari agency).
Senior Design Manager at Deliveroo, formerly Principal Designer at Booking.com
Erin believes in clean, functional design that solves problems for people and achieves business goals. Balancing qualitative insights
and quantitative analysis.
She has been designing customer-centric, effective websites for over a decade and has run thousands of tests on Booking – one of the world’s most advanced experimentation engines, where they validate everything.
Partner and President at Kick Point
Dana helps teams to better marketing. She pushes people to set goals and track data so that they understand what strategies and tactics bring value and what is just a waste of time.
Dana speaks at conferences around the world about reporting and analytics, as well as SEO, and brand building. She is also the weekly technology columnist on CBC Edmonton AM and enjoys drinking fancy beer and yelling at football players.
Senior CRO Manager at The CROsultant, Keynote speaker, Musician & Environmentalist
Terry is responsible for experimentation in Babbel’s acquisition and product funnels. Bridging the gap between online marketing and product by leveraging user analytics, qualitative research, and rapid experimentation.
He is optimizing for lead generation and subscription purchases to get more people learning languages.
Global VP of Strategy & Value at Optimizely
Hazjier has spent years researching and optimizing the practice of experimentation.
He is currently co-authoring three scientific papers on experimentation with Harvard Business School. As a CRO consultant, he has worked with leaders at Microsoft, IBM, eBay, Adidas, H&M, and many others. His experiments have increased his client revenues by hundreds of millions of dollars.
Collin Tate Crowell
Senior Director, Kameleoon North America
Collin leads the experimentation optimization platform, Kameleoon, in North America. He also helped found the international experimentation consultancy and network, GO Group Digital, and launched digital media companies in Asia. His international experience has given him a unique perspective on the culture of impactful optimization teams.
At Kameleoon, Collin commissioned Forrester to understand the optimization programs at North American financial services and healthcare organizations. He discovered that too many executives use data privacy and security as an excuse to cover up how overwhelmed and apprehensive they are about using data for optimization. ”Privacy measures don’t have to smother great CX,” says Collin
Founder Conversionista and partner at ARC
John founded Conversionista to help Sweden’s online businesses to get better results from their traffic. 10 years later, Conversionista is the indisputable authority on conversion optimisation in the Nordics.
Optimisation is really about changing the behaviour of your visitors. And if you want to change behaviours you need to look at behaviour data. Too many organisations want to jump in on being data-driven but they look at the wrong kind of data. They focus on demographic and attitudinal data sets and then they scratch their heads when they are unable to predict, explain or change behaviours.