Talare

Michael Summers

Michael has watched over 1000 web and mobile device purchases. He’ll demonstrate 10 of the top usability mistakes that cause users to leave your website and shop elsewhere. Come see specific eyetracking video examples of User Interface characteristics that stop users in their tracks – and learn how to avoid them.

Jim Hudson

Jim Hudson, Ph.D. is Global Research Manager of Customer Experience and Design at PayPal. He manages research teams working on large research projects covering all stages of the developmental lifecycle—everything from understanding customer needs, to rapid iteration, to tracking customer satisfaction. With checkout at the core of PayPal’s business, Jim’s team has observed thousands of customers making purchases online, and has surveyed tens of thousands more. With PayPal’s fully localized websites in 24 countries, Jim spends much of his time focused on how customer findings apply across different geographies.

John Ekman

John Ekman är grundare och VD för Conversionista! – NR 1 på Online-konvertering i Sverige. Enligt John är en ”Conversionista” någon som är galet passionerad av att förbättra konvertering och konverteringsrad. John har extremt lång erfarenhet av att optimera affärsutfallet för online-företag  och har tidigare haft ledande befattningar på bland andra Icon Medialab, Net Entertainment och Betsson.

André Morys

André Morys is founder and CEO of Web Arts AG, a german based company specializing in conversion optimization. André is a contributing author for several German ecommerce magazines and is a blogger and publisher of konversionskraft.de. His work focuses on neurosciences and behavioral economics to increase the persuability of ecommerce systems.

Sven Hammar

Sven  Hammar Msc, Industrial Economics  from LitH . He has extensive technical and business  experience in startups and public companies.
Prior to founding Apica Mr. Hammar was CEO & co-founder  of Celo Communications  from1996 –1999 leading the structuring and funding of the company. He developed and executed a successful security company built around PKI ( e-ID ) solutions and took the team from 5 to 85 people in 2 years. From 2000 – 2003 he was the VP Marketing at Gemplus (GEMP) based in Silicon Valley.  He founded Apica in Sweden  2005 with the vision of starting a new  SaaS company for WebPerformance. As the CEO he as led the company from concept through development to becoming leading provider of performance testing and web optimization  both in Sweden and globally.

Aaron Axelsson

Aaron Axelsson är sökmotorkonsult på Pineberry och är en av dem som sätter agendan inom sökmotoroptimering i Sverige. Förutom ledande position inom några av de allra mest konkurrensutsatta segmenten inom SEO bloggar Aaron också flitigt på sveriges ledande blogg på ämnet, Sökmotorkonsult.se.