Michael has watched over 1000 web and mobile device purchases. He’ll demonstrate 10 of the top usability mistakes that cause users to leave your website and shop elsewhere. Come see specific eyetracking video examples of User Interface characteristics that stop users in their tracks – and learn how to avoid them.

In 2011, PayPal will process more than $100,000,000,000 in payments to our merchants. At this scale, a 1% improvement in conversion means a lot more money in our merchants’ pockets.  In this talk, we’ll examine some of the psychological principals that drive our efforts to maximize conversion for our merchants. For example, a long history of psychological research has shown that our brains are incredibly poor at perceiving time. In fact, our perceptions of time affect our experiences far more than time itself. In other words, the number of clicks or the time on task is largely irrelevant as long as a task feels fast.  Drawing on examples from PayPal and other websites, we’ll look at how these fundamentals of human psychology can structure our thinking about how to improve task conversion.